03/ 17/ 05 CowParade Mexico 2005!

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LA ESTAMPIDA M�S GRANDE DEL MUNDO

El 21 de febrero se present� a la prensa nacional uno de los conceptos de arte p�blico m�s revolucionarios: CowParade. 19 ciudades alrededor del mundo entre ellas Zurich, Praga, Brucelas, Nueva York, Estocolmo, Tokio y Sydney, han presentado estas manadas multicolores realizadas por los pintores Shnabel y Peter Max, los arquitectos Richard Meyer y Michel Graves, y otros muchos entre los artistas m�s famosos del mundo; �pastando� en los parques y jardines p�blicos.

�QU� ES COWPARADE?

Es un movimiento internacional cuya finalidad primordial es allegar fondos para la beneficencia p�blica y la educaci�n a trav�s de la producci�n de obras de arte que ser�n exhibidas y posteriormente subastadas internacionalmente. Los recursos generados se asignan directamente a las causas ben�ficas seleccionadas en cada pa�s.

Pero no solo la nobleza del proyecto es lo que ha despertado el inter�s de los m�s importantes medios de comunicaci�n internacional, como la BBC, CNN, CBS, The New York Times o The Wall Street Journal, que han seguido los desfiles alrededor del mundo o de las m�s poderosas marcas comerciales del planeta que han patrocinado los eventos, sino la efervescencia que causa en cada ciudad sede, la afluencia tur�stica que provoca, y el impacto econ�mico que genera; adem�s del amor que despiertan estas maternales vacas policromadas que han robado el coraz�n de 60 millones de personas alrededor del mundo.

�C�MO SE GENERA LA ESTAMPIDA?

CowParade ha dise�ado diversos modelos de vacas en fibra de vidrio de tama�o natural, de modo que estas vacas blancas son en s� mismas el lienzo sobre el cual los artistas pintan, modelan o intervienen su proyecto art�stico. Los artistas seleccionados reciben una compensaci�n econ�mica por la realizaci�n, y sus trabajos son difundidos en las publicaciones del evento y en la p�gina www.cowparade.com. Su firma queda adherida para siempre en la placa de la base.

Las marcas patrocinadoras pueden tener a sus propios artistas dise�ando sus vacas. Al d�a de hoy se han producido m�s de 4,000 vacas y se han convertido en el m�s codiciado objeto de coleccionismo.

M�xico se sube al tren de la producci�n de bovinos art�sticos, como lo han hecho ya las ciudades m�s vanguardistas del mundo y muy pronto, de septiembre a enero, las vacas realizadas por los m�s prestigiados artistas mexicanos ser�n colocadas estrat�gicamente para posteriormente ser subastadas en diferentes pa�ses, a beneficio de instituciones de beneficencia mexicanas. La antigua Tenochtitl�n ser� sorprendida con el ganado m�s colorido en sus calles, parques y jardines.

Informes: infomexico@cowparade.com
Ventas / patrocinios: ventas@cowparade.com
Artistas: fvilchis@cowparade.com



THE LARGEST STAMPEDE IN THE WORLD

On February 21st of this year, one of the most revolutionary public art concepts was presented to the national press: CowParade. 19 cities around the world, including Zurich, Prague, Brussels, New York, Stockholm, Tokyo and Sydney have experienced this multicolored herd �grazing� in their parks and public gardens, created by artist such as painters Schnabel and Peter Max, architects Richard Meyer and Michel Graves, and many other of the most famous artists in the world.

WHAT IS COWPARADE?

CowParade is an international movement whose essential purpose is to gather funds for charitable organizations and education through the production of art work that is exhibited and later auctioned internationally. The resources generated are assigned to altruistic causes chosen by each country.

However not only the nobleness of the project has sparked the interest of the most important international media, including BBC, CNN, CBS, The New York Times and The Wall Street Journal, which have faithfully followed the parades around the world, or off the most powerful commercial brands on the planet that have sponsored the events. It is also the sparkle that it causes in each welcoming city, the influx of tourism that it provokes, along with the love awakened by these maternal polychromed cows that have stolen the hearts of 60 million spectators around the world.

HOW IS THE STAMPEDE PRODUCED?

CowParade has designed several life-size fiberglass cows, which become the canvas on which the artists paint, model or intervene with their artistic project. The chosen artists receive a sum for their creation and their work is presented in publications of the event and on the web page www.cowparade.com. Their signature reminds forever adhered on the base plaque.

The sponsoring trade marks can chose their own artists to design their cows. The 4,000 cows that have been produced to date have become the most coveted collector�s item.

Mexico climbs on the band wagon of artistic cow production to join a group of the most modern cities in the world and very soon, from September to January, these cows, created by the most prestigious Mexican artists, will be placed strategically throughout Mexico City to be auctioned later in different countries for the benefit of Mexican charitable organizations. Ancient Tenochtitlan will be taken by surprise by the most colorful cattle grassing its streets, parks and gardens.

Information: infomexico@cowparade.com
Sales/Sponsorships: ventas@cowparade.com
Artists: fvilchis@cowparade.com

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